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Digital Turbine Completes Acquisition of Mobile Posse

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The Mobile Morning Opportunity in 7 Charts

From the minute we awake, we use our phones to get informed, inspired, and entertained. But the following 7 charts provide insights that there’s a big opportunity for reinventing the morning mobile experience. 

Two “P’s” in a Podcast

We’ve recently had the pleasure of joining two well known industry podcasts to share our thoughts on key industry trends. Check out what our CMO, Greg Wester, and CRO, Adrian Velthuis, had to share with Streetfight Magazine and MarTech respectively.

The Anatomy of a Top App

This past December, Comscore ranked Apple News as the 15th most successful app (across iOS and Android) in terms of monthly reach. Here at Mobile Posse, we feel that Comscore’s ranking is some of the best quantification of the power of native device discovery. So, for ANY carrier or OEM that would covet this kind of success (and that’s everyone), KEEP READING, because:

Mobile Posse in the News

Phone-as-a-Service?

It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

Jon Jackson named finalist for Entrepreneur of the Year

On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner. This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.

88% of Mobile Users Unlock Their Smartphones with No Predetermined Destination

Increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.

Resources

Five Resolutions That Could Define Our Industry

This year will be a defining moment for telecom. Here are 5 resolutions that will make you a winner.

Are You Appnostic?

We unlock our phones with no app in mind. This video explains how that can mean big bucks for carriers.

The First Dibs Opportunity

Data from Verto and Phoenix Marketing International shows the value.